We have yielded profitable results for our clients from this powerful online marketing mechanism, including increasing ROI and lowering cost of acquisition. (more)
Content advertising, sometimes called contextual advertising, paired with a sound strategy has proven it can help online advertisers obtain new sales, generate leads, and lower a company’s online cost-per-acquisition. Google published a case study about DeGagne and our valued client about the success we have reaped from content advertising. The content advertising campaign DeGagne developed delivered a 15% increase in sales for a stagnant product line while decreasing the cost-per-acquisition (CPA) 13% compared to the client’s search engine marketing campaigns. Read the case study.
Content advertising has become a powerful direct response opportunity providing many of the same insights and advantages of search engine marketing, including a platform that allows for highly customizable optimization and targeting. This Internet marketing method has developed into a top tactic for advertisers wanting to take their business to the next level.
DeGagne's experts know how to leverage the content networks’ critical enhancements in pricing, placement and other key areas for optimizing our clients’ content advertising campaigns. (more)
Many Internet marketing companies providing content advertising services do not recognize the necessity to optimize content campaigns differently from search engine marketing campaigns. This misunderstanding results in poor execution and unacceptable results. DeGagne understands the critical variables for developing and executing a successful content advertising campaign. We have the expertise along with the experience to properly leverage reporting and pricing tools for optimizing our clients’ content campaigns.
Content networks attract many premier publishers and are complemented by thousands of sites including blogs and forums. (more)
Content networks include premier publishers, blogs, forums, shopping portals, coupon sites, and so much more. Many of the websites in a content network are highly ranked organic websites. The expansive reach provides your business massive exposure to web users engaged in content relevant to your products and services.
Advertisers have many options for creative formats, including text, display, and video ads. (more)
Online marketers who incorporate content advertising into their Internet marketing plan have great flexibility in the types of creative that can be used to attract a target audience. In addition to text and display advertising formats, content advertising also comes in the form of flash, video, and gadget ads.
